Why are lightboxes a great way to advertise?

Light matters enormously in modern advertising.

Without light, carriers that are perfectly visible during the day become imperceptible at night – and in many places life begins precisely after dark. So when considering how to mark your company, whether with a prominent logo or name, it is worth thinking about an illuminated version. It is neither much more expensive nor more labour-intensive, and the benefits can be considerable. Illuminated lightboxes fill this role perfectly – one of the most popular and most striking forms of visual advertising. Lightboxes also come without backlighting and in many cases fulfil their role successfully. But if the advertisement is to stay visible at all times, regardless of the hour or the weather, the illuminated version is ideal.

Lightboxes are mounted both inside and outside buildings. For outdoor use, special materials and seals guarantee reliable operation whatever the weather. They are usually built as light aluminium constructions filled with Plexiglas or other plastics. Dibond is also very popular – it allows complex shapes while looking highly refined. As for sizes and shapes, the possibilities are broad and depend entirely on the client's needs and the purpose the lightbox serves. Some types can be made single- or double-sided. What sets them apart from other forms of visual advertising is high effectiveness – properly chosen light guarantees round-the-clock visibility and a striking message.