3D letters as a way to build brand recognition

Among countless advertising media, standing out is what counts.

Otherwise an advertisement achieves little, because potential customers simply will not notice it. One of the most effective approaches is using 3D letters, which produce striking visual effects. A company name or logo made this way catches the eye of passers-by and tempts them to use your services. 3D letters can be mounted both inside and outside buildings. Outdoors they are installed mainly on facades and information boards in front of premises; indoors they are placed at reception desks, among other locations. The material is matched to where the letters will go: facades call for materials that withstand rain, frost and UV, while lighter substrates such as styrofoam or MDF suit interiors only. Letters can be made with or without backlighting – front-lit, back-lit for a halo effect, or fully illuminated.

What distinguishes 3D letters is a far greater scope for creating an interesting, distinctive logo or company name. As a result they are more visible, do not disappear in the crowd, and strengthen brand recognition. The wide range of available materials gives almost unlimited possibilities in form, colour and finish, allowing everything to be matched to individual needs. Backlighting increases the possibilities further, since the sign is perfectly visible day and night. This matters especially when a company's headquarters or a restaurant is surrounded by competitors. Beyond recognition, 3D letters also affect a company's prestige – a professionally designed and executed logo is extremely important for building an overall image. Cost is another advantage: the materials used withstand the weather, and LED-based lighting is very economical.