Why is it worth betting on large-format advertising?

There is no better way to ensure visibility than size.

In advertising, what matters most is being noticed. The best idea is worth nothing if it does not reach as many recipients as possible. How it is judged afterwards is another matter – the point is that the judgement could happen at all. And there is no better way to ensure visibility than size. If something is big, everyone notices it. That is why, mostly in cities, you increasingly see huge advertisements covering several hundred square metres. They are called large-format – industry practice puts their carriers at around 100 m² and up. Because of their size the number of display locations is limited, so they are most often seen on building facades, on windowless walls, or during renovation works.

Large-format advertising is distinguished above all by size – it is one of the largest forms of promotion on the market. The whole is perfectly visible even from a long distance, and thanks to placement on buildings in busy locations the number of people seeing it is genuinely high. The areas around buildings are usually lit, so everything is clearly visible after dark too. Per square metre of advertising surface it is one of the better-value forms of promotion. Installation, on the other hand, is not a simple operation – it needs scaffolding or a lift and certification for work at heights, which is why we carry it out ourselves. Large-format banners are made of fabric or vinyl – prepared properly, they can be used for a long time in any climate.